Shawnda Huffman Named 2026 Idaho Business Review Women of the Year Honoree

Tuuti Founder and CEO Recognized for Leadership, Professional Achievement, and Community Impact

BOISE, ID, UNITED STATES, September 15, 2026 /EINPresswire.com/ -- Shawnda Huffman, Founder and CEO of women-owned creative marketing agency Tuuti, has been named a 2026 Women of the Year honoree by the Idaho Business Review, marking her third time receiving statewide recognition.

Each year, Idaho Business Review’s Women of the Year awards recognize 50 women making an impact across Idaho through their professional accomplishments, leadership, community service, and mentorship. This year, 50 honorees were selected from 124 nominations and were celebrated at the annual Women of the Year awards ceremony on September 10 at Boise Centre West.

Huffman was previously named an Idaho Business Review Women of the Year honoree in 2023 and 2024. Since then, she has continued to grow Tuuti while expanding the agency’s impact throughout Idaho’s business and nonprofit communities.

“Being recognized alongside so many women doing incredible things across Idaho is something I don’t take lightly,” shares Huffman. “Building Tuuti has always been about more than growing a business. It’s about creating opportunities for people to lead, supporting the community that has supported us, and showing other women what’s possible when they trust themselves enough to go for it. To receive this recognition for the third time means a lot.”

Under Huffman’s leadership, Tuuti has grown from a Boise startup into an award-winning, women-owned marketing agency serving brands across Idaho and beyond. Along the way, Huffman has remained focused on building a workplace where employees have opportunities to lead and grow, while using the agency’s resources and expertise to support organizations throughout the community.

That commitment has earned Tuuti recognition of its own. In 2026, the agency was named a Top 10 Best Place to Work in Idaho in both the statewide and Southwest Idaho micro employer categories. Tuuti has also been recognized by Idaho Business Review as an Empowering Women honoree for its work advancing women in business and creating professional opportunities for the next generation of leaders.

The 2026 Women of the Year honorees were celebrated on September 10 at Boise Centre West, bringing together women leaders from across the state. During the event, Idaho Business Review also announced its overall 2026 Woman of the Year, selected based on judges’ scores.

About Tuuti:
Tuuti is a women-owned, award-winning marketing agency built for brands that want impact, not noise. Blending strategy, creativity, and performance, we help brands amplify their unique voice, make meaningful connections, and bring bold, modern marketing to life across brand, digital, social, and PR. That’s the Power of U, Backed by Us.

Caylie Shelton
Tuuti
caylie@tuutiagency.com
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