Baboo Travel Develops AI-Enabled Platform to Give Local Travel Experts a Simpler Way to Plan, Operate Tailor-Made Trips

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New travel technology brings CRM, trip planning, client communication, proposals, bookings and operations into one platform built specifically for DMCs.

DOVER, DE, UNITED STATES, September 6, 2026 /EINPresswire.com/ -- Baboo Travel is developing the next stage of its global tailor-made travel model with an AI-enabled platform designed to make it significantly easier for Destination Management Companies, local experts and Baboo's own travel team to plan, sell and manage complex customized trips.

Founded in 2020, Baboo was built around a simple idea: the people who know a destination best should have a more direct role in designing the trips travelers experience.

The challenge, however, is that tailor-made travel remains surprisingly difficult to operate.

A single booking can require a combination of CRM systems, spreadsheets, emails, messaging apps, PDFs, itinerary builders, supplier confirmations, payment tools and operational documents. For smaller DMCs and highly specialized local experts, technology can often create more work instead of less.

Baboo wants to change that.

Its new platform combines the customer journey into a single operating environment where Local Experts can receive and manage inquiries, understand traveler requirements, create itineraries and proposals, communicate directly with clients, manage bookings and confirmations, coordinate operations and maintain the complete history of a trip.

Artificial intelligence is embedded throughout the platform to assist the people doing the work rather than replace them.

AI can help organize inquiries, surface important client information, assist with trip creation, accelerate repetitive tasks, improve communication and help teams work through large amounts of travel information more efficiently.

But Baboo believes the final travel experience should still come from human expertise.

“AI can process information incredibly well, but it doesn't know Oaxaca like somebody who lives there, it doesn't know the little hotel in Puglia that is perfect for a particular couple, and it doesn't replace years of relationships with guides, hotels and communities,” said Paul Sarfati, Founder and CEO of Baboo Travel. “The opportunity is to give those experts dramatically better tools.”

The platform is being designed around how DMCs actually work rather than adapting generic CRM software to the travel industry.

A Local Expert can move from a new inquiry through trip planning, proposal creation, conversation, booking and operations while maintaining the same traveler and trip context throughout the process.

For the traveler, that means a simpler experience too: clearer proposals, centralized communication, constantly updated trip confirmations and easier access to the information needed before and during travel.

Baboo currently works with destination specialists across a global network and has built its consumer proposition around connecting travelers with curated local experts. The new technology expands that philosophy by giving those experts the infrastructure to compete in an increasingly technology-driven travel industry.

“We've spent years asking how technology can make tailor-made travel more personal rather than less personal,” Sarfati added. “That's the direction Baboo is taking: AI behind the scenes, exceptional humans in front of the traveler.”

The platform will continue rolling out across Baboo's internal operations and Local Expert network as the company develops what it sees as a new operating model for personalized travel.

About Baboo Travel
Baboo Travel is a tailor-made travel platform founded in 2020 that connects travelers with carefully selected Local Experts around the world. Baboo combines local knowledge, personalized trip design and technology to simplify the process of creating and booking customized journeys. Baboo Travel has been a Certified B Corporation since 2022.

Paul Sarfati
Baboo Travel Inc
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