Direct Online Marketing's Justin Seibert to keynote Paraná business forum

Direct Online Marketing President Justin Seibert will speak Oct. 20 at the XII Jornadas de Desarrollo Productivo y Competitividad in Paraná, Argentina, where the agency plans to outline how regional companies can use digital tools to reach U.S. buyers. The visit also includes free one-on-one meetings with exporters and companies with export potential across Argentina.

Why it matters: - The presentation targets companies in Argentina's Región Centro that want to grow exports without opening a U.S. office. - Direct Online Marketing is using the trip to connect with firms that want to test or expand demand in the United States and other international markets.

What happened: - Direct Online Marketing will take part in the XII Jornadas de Desarrollo Productivo y Competitividad: Región Centro y Corredores Bioceánicos. - The event is scheduled for Tuesday, Oct. 20, 2026, at 2 p.m. at the Centro Provincial de Convenciones in Paraná, Entre Ríos. - Justin Seibert, president of Direct Online Marketing, will open the speaker program with a keynote at 2:30 p.m. - The opening will include authorities from Córdoba, Santa Fe and Entre Ríos, the Mesa Ejecutiva Región Centro and the Consejo Federal de Inversiones.

The details: - Seibert will discuss how digital tools, Google advertising and artificial intelligence can generate qualified demand in the United States and other international markets. - Direct Online Marketing holds Google Premier Partner status. - The agency participates in Google's International Growth Agency Program. - Diego Gattesco, International Growth Strategist for Latin America, brings more than 17 years of experience in export promotion. - Gattesco previously led the Trade Americas Team of the U.S. Commercial Service, part of the U.S. Department of Commerce. - Seibert and Gattesco will hold individual meetings with exporting companies and companies with export potential interested in the U.S. market. - The meetings are free but require prior coordination. - Scheduled meeting stops include Monday, Oct. 19 in Buenos Aires at Calle Arroyo 844, Retiro; Tuesday, Oct. 20 in Paraná during the Jornadas; and Wednesday, Oct. 21 and Thursday, Oct. 22 in Córdoba, with the location still to be coordinated. - During each meeting, the Direct Online Marketing team will analyze the product's potential in the United States and other countries. - Companies can request a meeting by writing to Diego Gattesco with the company name, product, preferred city and tentative time, or by booking online at the agenda page.

Between the lines: - The trip positions Direct Online Marketing as a bridge between Latin American exporters and U.S. digital demand. - The focus on paid media and AI suggests the agency is pitching a lower-friction path to international growth than traditional market-entry models. - The emphasis on free meetings is a clear lead-generation move aimed at companies already thinking about exports.

What's next: - Direct Online Marketing will meet with companies in Buenos Aires, Paraná and Córdoba during the Oct. 19-22 visit. - The keynote will give the agency a public platform in front of regional business and government leaders. - Interested companies can contact Diego Gattesco or use the online agenda to schedule a meeting.