Anguilla Tourist Board names Marketplace Excellence as U.S. PR agency

Anguilla Tourist Board has hired Marketplace Excellence as its U.S. public relations agency of record, effective July 1, 2026, as the island pushes to raise awareness in its biggest source market. The move is meant to increase media coverage and visitor demand for the Caribbean destination’s luxury travel brand.

Why it matters: - The Anguilla Tourist Board is trying to strengthen its standing in the U.S., its largest international source market. - The new agency relationship is meant to boost brand awareness, media visibility and visitor demand for Anguilla. - The appointment supports Anguilla’s long-term effort to sustain tourism growth and reinforce its position as a luxury Caribbean destination.

What happened: - The Anguilla Tourist Board appointed Marketplace Excellence Corporation as its U.S. public relations agency of record, effective July 1, 2026. - The board said the move is part of a broader push to use targeted storytelling, media relations and engagement with U.S. travel journalists, editors, broadcasters and content creators. - Hon. Cardigan Connor, Minister of Health, Sports and Tourism, said the appointment comes as Anguilla continues to experience strong growth and sharpen its appeal to high-value American travelers. - Director of Tourism Jameel Rochester said the partnership reflects the board’s commitment to strengthening Anguilla’s presence in the U.S. market. - Bevan Springer, president and CEO of Marketplace Excellence, said the agency looks forward to promoting Anguilla to American travelers.

The details: - The board said Marketplace Excellence’s work will focus on destination public relations aligned with Anguilla’s premium positioning. - Connor said the agency’s destination marketing experience will help deepen awareness and drive demand among American travelers seeking refined, uncrowded Caribbean experiences. - Rochester said Marketplace Excellence brings industry relationships and a strategic approach that fits Anguilla’s premium brand. - Springer described Anguilla as a destination known for natural beauty, its culinary scene and Caribbean character. - The agreement is intended to support strategic marketing initiatives tied to tourism growth. - Anguilla’s official channels were listed at the Anguilla Tourist Board website, Facebook.com/AnguillaOfficial, Instagram: @Anguilla_Tourism, YouTube and X: @Anguilla_Trsm. - Marketplace Excellence is an integrated public relations, marketing and media agency focused on travel, tourism and hospitality. - Marketplace Excellence is headquartered in New Jersey and has team members and affiliates across the United States, the Caribbean and other international markets. - The agency said it provides strategic communications, media relations, branding, content development and destination marketing services.

Between the lines: - Anguilla is leaning harder into U.S. travel demand as competition intensifies among Caribbean destinations for affluent visitors. - The selection of a PR agency with travel and hospitality experience suggests Anguilla wants more earned media, not just paid promotion. - The emphasis on “premium positioning” signals a strategy built around luxury, smaller-scale travel and high-spending visitors.

What's next: - Marketplace Excellence will begin promoting Anguilla through U.S. media outreach and travel-industry engagement. - The board will likely use the partnership to expand awareness ahead of future tourism campaigns and seasonal demand periods. - Anguilla aims to turn increased visibility into stronger visitor growth and longer-term brand equity.

The bottom line: - Anguilla is betting that a stronger U.S. media strategy will help convert its luxury image into more demand and more visitors.